New Balance 550s Get a Romantic Makeover With Rich Paul

In 2021, sports agent Rich Paul and cheap New Balance released a collaboration that quickly became a cult classic. The New Balance 550 Rich Paul was a simple, yet stylish take on the iconic basketball sneaker. The shoe featured a white leather upper with navy blue and sky blue accents. It was a perfect representation of Paul's personal style and his love of basketball.

Lilac Love: Rich Paul's New Balance 550s Celebrate Love and Basketball

Two years later, Paul and New Balance are back with a sequel. The New Balance 550 Rich Paul Forever Yours is a celebration of love, basketball, and the 550 silhouette.

The shoe features a new colorway, this time in a faded lilac hue. The lilac is a color that is often associated with love and romance. It is also a nod to Paul's relationship with singer Adele.

The shoe also features a few new design details. The heel branding features a heart-shaped logo. The shoe box is also decorated with a heart-shaped pattern.

The New Balance 550s Are Back with a Romantic Twist

The cheap New Balance 550 Rich Paul Forever Yours is a must-have for any sneakerhead or fan of Rich Paul. The shoe is a stylish and comfortable way to show your love of basketball and the 550 silhouette.