Applied Behavior Analysis (ABA) is a method used to understand and improve behavior, especially for people with autism or developmental issues. It focuses on studying behaviors and using rewards to teach new skills and reduce negative behaviors. Applied Behavior Analysis is personalized, meaning the strategies are designed to meet each person’s unique needs. ABA can be used in different places like homes, schools, and therapy centers. When applied regularly, it can lead to big improvements in communication, social skills, and overall quality of life for those who are receiving the therapy.